Penguin 2.0 rolled out! What to and what not to? The new world of SEO!
May 25th, 2013 by Michael GuilfoyleMatt Cutts on the 22nd of this month has made the official announcement of rolling out Penguin 2.0. The new version of Web spam algorithm from the Google.
“We started rolling out the next generation of the Penguin web spam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more web spam will see more impact.”
-Matt Cutts
May 22, 2013,
In GOOGLE/SEO
The new version of the Web Spam algorithm update by Google is expected to bring about a lot of changes in the SERP and also the PR of pages. Google warns that Webmasters who are doing SEO using black-hat tricks like cloaking and spam anchoring should watch out as this update will not only penalize such websites but also block those sites permanently from appearing in search results.
Another important thing that webmasters should watch out for is the comment that Matt made stating that the new algorithm will penalize sites that have bought links from high PR sites. He made it clear that it is not wrong to sell links for money but it should be made obvious that it is just equal to a commercial ad appearing on a site and should be disguised as editorial or organic.
An important update that is bundled with the new Penguin 2.0 is the algorithm to spot hacked web sites. Google says that it will make the Webmaster Tools from Google a single spot for fixing your site and streamlining it for SEO. The new update will recognize any hacks that have happened in the site and not just notify the webmasters through the webmaster tools but will also guide them to recover the site from the attack.
And techies, do not panic. Google is not trying to crush SEO. The one thing that Google is trying to make clear is that you cannot do SEO using unfair means. As per the update made by Google, it says, “If your focus is creating a user interactive, content rich sites that users will want to come back and again, make a bookmark or suggest to their friends, then Google Search will align with you and help you by bringing your site to the top of the search results”. Further it is made clear that now and forever, quality and genuine content will be appreciated and valued by Google. For a detailed press release by Matt Cutts from Google, have a look at the video below.
Matt Cutts Interview on the Roll Out of Penguin 2.0
As an expert in the field, I personally suggest that once you are able to create genuine content that will attract readers then Google will surely help you in promoting your site. Not just that, if your site gains a respectable rank with your quality content then I guarantee that you will not have to worry about any algorithm updates because since Google Search started, quality content is valued, no matter what and will continue to be so.
The future of SEO
Having said that yon can no longer rely on black-hat tricks or plain link building for SEO, now the natural question will be what is the way forward for SEO industry?. Yes, and that is of course one of the most asked question in leading forums after this release. To answer that I say that you have to step into the new generation of SEO. By new generation of SEO, I mean you have to do SEO using quality content. You can even call this Content Marketing. And trust me; as long as your content is genuine this is perfectly legal.
It is just like you are writing a book and selling the publishing rights to another publisher. Very similarly the new SEO will be to create quality, creative and attractive content that is genuine. One important thing I would like to impart to you is; please do not go to cheap SEO companies that gives false promises. If they had little success in the past, they will not have any success in the future. They may even damage your rankings.
With the new update Google hasn’t just uplifted the quality of Search Results but also the need for quality SEO companies. Only SEO companies that concentrate on genuine content and work with high standards can survive in the industry and make noticeable achievements. So go ahead and start your endeavor in the field of New SEO. All the Best!
We all know Microsoft Visual Studio 2012 is the latest Integration Development Environment (IDE) from Microsoft. But the question arises. Why should I switch over to VS 12, when I am very much comfortable with VS 2010 or 2008? This is a question that comes out from most techies. Most of us get used to an environment and when a new one comes we often think to switch over to it. Even I was in such a dilemma. I thought that I will give a try, and Visual Studio 2012 just amazed me. Here is what I experienced, the five features that will compel you to switch over to VS 12.
From the moment you open the new IDE, you will see changes. Unlike like the transformation from VS 08 to 10, in VS 12 the entire interface has been redesigned. Though initially you feel a bit uncomfortable with the new appearance, trust me, it’s just a bit of neophobia. As the day progresses, the elegant design, the cool transition effects and well organized tool placements are bound to make you like it. It is redesigned to streamline workflows and provide easy to access tools for everyday use. And don’t forget, you can easily customize the work area to per your liking. In the all new IDE the tool bars are simplified, tab clutter reduced, and you now have new, faster ways to find code. All of this makes it easier to navigate your application and work the way you like.
I am sure that you use Visual Studio not just for application development. Web development is a very important aspect and VS 12 greatly enhances the Web Development Environment. It is bundled with new templates, better publishing tools, and full support for emerging standards, like HTML5 and CSS3, as well as the latest advances in ASP.NET. Another cool feature is that you can easily debug the page that you’re coding, right in the IDE with the all new Page Inspector. Moreover, the new VS 12 Web Development Environment supports mobile app development too. With ASP.NET and VS 12, you can now create applications with controls that optimize for phones, tablets, and other small screens.






That is exactly what this cool new software, Folder Sync App offers. The software allows you to sync any folder with Dropbox with ease. All you have to do is, right click the folder that you wish to sync and click ‘Sync with Dropbox’. The application will automatically place this folder inside the Dropbox folder and create a symbolic link pointing to that folder in this location. And don’t worry, un-syncing is equally simple. Just right click the symbolic link and select ‘Unsync with Dropbox’. The app will do the rest. It will automatically remove the symbolic link and place the original folder back. Amazing isn’t it?
While you consider procuring a mail server, I am sure you agree that an attractive design, an easy to use interface, a stable support and high performance are the most essential features. More often than not, you will find mail servers that have an unbalanced combination of these features. But Smarter Mail Professional 11.x has the best mix. With a gray-scale design that is pleasing and attractive; a user interface that is easy to use for even a new user, 24/7 live support and an un-comparable performance makes Smarter Mail the best choice. Wondering what makes it so unique? Let’s have a look.
Not just for users, Smarter Mail 11.x brings a sack of advantages to the admins too. The admins can easily set abuse detection rules, set rules for blocking IP address that exceed a set number of authentication failures over a set of protocols, the ability to delete IP address that no longer exist right from the IP address bindings page and the implementation of the UIDPlus extension for IMAP. The admins can even look into the log files directly from the interface without having to get to the file location in the file system. With all these features I wonder why anyone will chose any other mail server.
Many people get confused over whether to choose Windows or Linux when it comes to the operating system for their web site. The fact is both operating systems have their own advantages and disadvantages. You carefully choose the operating system based on your requirements. When it comes to desktop operating systems, there is no doubt that Windows beats Linux by a clear margin in terms of ease of use, feature set etc. But often when it comes to the server operating system, many get confused. Some say that Linux is better than Windows because of its kernel stability and security while some say Windows is much better than Linux because of the support, feature set and the countless number of applications that it supports. Now that is confusing… Which operating system should you choose? As I wrote earlier, it all depends on your requirements. In this article, lets see which of the two should you choose for Web Hosting and why?
In short, .NET 4.5 is a major leap ahead and a gift for developers. Clearly overtaking its predecessor .NET 4 with features such as support for many asynchronous features that improves user interaction & performance, an advanced background JIT & garbage collection and seamless IP binding using web sockets, .NET 4.5 Framework is a class apart mainly when one can juice out its features for Web development. Whether you are building an attractive web site, a cool forum or an e-commerce site, .NET 4.5 will be handy and powerful. But don’t forget, it is very critical to choose a Windows Web Hosting Company that has experience in the field of